If you have been living under a rock, there’s a chance you might not be aware of the importance of Instagram stories. Instagram profiles matter a great deal. The way you portray yourself through your stories, highlights, and feed matters a lot.
According to recently updated statistics, more than 400 million people use Instagram daily. The reason behind this massive boost in Instagram users is the interactive features. There are many interactive features on Instagram that help people capture moments creatively.
These features add a ‘twist’. This twist adds to the way brands, products, and services are promoted and presented.
Why Do People Care About Instagram, Anyways?
From poll question stickers to Boomerang, many features are only for Instagram stories. This is why people ‘care’ about it. Let’s suppose that you are at a party. You want to show how much fun you are having to your Instagram followers, then multiple features can help you do it.
You can use one of the hundreds of Instagram-filters to capture a picture/video, decide a caption and then put it up in your story in one of the many fonts available to you. You can add gifs and do multiple other things in a single story.
Also, if you are a person that has more than 1k followers, you can add a link to a specific shop or website for PR and advertising purposes. This is how increasingly more brands and businesses are taking Instagram stories seriously.
If you use Instagram and follow some influencers, you must be aware of how businesses send their products as PR to them. Influencers review products that are sent to them. Influencers use their Instagram stories to show the name, purpose, and quality of different products.
All of this shows that Instagram Stories are not just for people to share their special moments. Instead, they are much more than that as businesses are increasingly taking advantage of this platform.
All of this shows that Instagram Stories are not just for people to share their special moments. Instead, they are much more than that as businesses are increasingly taking advantage of this platform.
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Selecting and Using Interactive Templates
All of this shows that Instagram Stories are not just for people to share their special moments. Instead, they are much more than that as businesses are increasingly taking advantage of this platform.
If you use a different template every time, this can possibly get your followers confused, which is something you should avoid. Note that your Instagram profile is your brand, and this is why YOU decide the vibe you want to establish.
BUT, when you have established a vibe you should always try to stick with it so that your followers can understand your personality well.
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Choose Fonts Wisely!
Switching between two different fonts in the same story can confuse.
Let’s suppose that you want to share an aesthetic shot of the sun-setting on your Instagram story. While putting up a caption will complement the aesthetic, yet it is not as easy as it sounds.
For this purpose, you have to pick the perfect font that goes with the image. Try various filters to see what font fits well with the filters.
Pro tip: Getting into the details is the key, remember!
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Match the Colors of the Text with the Image!
Many times you’d find people using white and black colored text in all of their Instagram stories. This can kill the aesthetic of your images. So, don’t do this!
Instead, Instagram has an ‘eye-drop’ feature that can help you match the color of your caption text with the actual image. This works perfectly in building your profile aesthetic. So, you should try to establish a color palette for a specific story.
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Use the Text Highlight Feature Appropriately!
Most of the time, you will see that the font that goes with your story is not ‘readable’. What’s the point of the text in a story if the viewer cannot even read it?
Fortunately, there is a feature offered by Instagram for your stories where you can highlight a text, so its readability is enhanced.
Besides, there are many colors that you can pick a highlight color from.
With all these amazing features offered to users to make their Instagram stories better, why limit yourself?
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You Can Always Use Other Apps to Make Your Stories Stand Out!
Apps like Adobe, Over, Storyluxe, Mojo, Later, and InShot are suggested by Instagram experts. These apps can add the ‘wow’ element to your story.
They offer more templates and filters which can make your followers intrigued, but in a good way.
These apps can offer you a lot of help in using some of the best and most demanded templates, filters, fonts, and other design elements. So, we think that investing in such apps can be worth your time!
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Matters A LOT!
You heard it right! You should always schedule your stories if you want to maximize views and replies on them.
Creating a story calendar can be beneficial. Why? You can develop consistency with your posting habits. Also, you should check by posting images at different times during the day, to see at what times you have the most reach.
Instagram algorithms can be tough, but you should evolve with them to enable better promotion tactics.
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Track What Type of Posts Work Better!
By posting frequently, you can always check what things draw in more views. For example, for some people, posting videos does not work
For some, Boomerangs don’t work. Why? That’s because of differences among different follower-bases. A fashion model on Instagram would have a different follower-base. Her audience would expect different content. They might not like Boomerangs.
So you need to experiment enough to see what works for you.
Again, it is YOUR profile. So, you know your audience more than anyone. This is because you interact with them through story replies and other ways.
By implementing the advice given, you can receive more attention from your followers.